advertising expenses – Tofler https://www.tofler.in/blog Business Intelligence Platform Tue, 15 May 2018 05:48:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.2 146194631 Naaptol revenue crosses INR 250 crores in FY 14-15 | Tofler #CuriosityIsGood https://www.tofler.in/blog/indian-start-up-financials-reports-revenue-loss/naaptol-revenue-crosses-inr-250-crores-in-fy-14-15-tofler-curiosityisgood/ Thu, 11 Feb 2016 11:21:30 +0000 https://www.tofler.in/blog/?p=1005

Naaptol saw a 2.3 times rise in its revenue for the FY 14-15 as its revenue grew to INR 289 crores. The company is currently the third largest player in the digital commerce platform market with presence across TV, web and mobile.

Incorporated in

2008

Revenue FY 14-15

INR 289 Cr

Loss FY 14-15

INR 43 Cr 

Funds Raised

 INR 665 Cr

Financial Performance of Naaptol

Naaptol reported a revenue of INR 289 crores against a loss of INR 43 crores. Last year’s revenue and PAT figures stood at INR 128 crores and INR 57 crores, respectively. This was revenue growth of 125% in the period.

Naaptol revenue at INR 289 crores in FY 15 reports Tofler

Two largest expenses for the company were media and logistics expenses. The media expenses for the company stood at INR 148 crores while logistics expenses at INR 103 crores. Here is a breakup of the major expenses:

Naaptol Expenses breakup in FY 14 and FY 15 reports Tofler

About Naaptol

Naaptol is owned and operated by Naaptol Online Shopping Pvt. Ltd. Founded by Manu Agarwal in 2008, it is a comparison based social shopping portal and is available through website, mobile app and TV channel Naaptol Blue. It competes in its segment with players like Shop CJ Live, Homeshop 18, DEN-Snapdeal TVShop among others. While Naaptol Blue is a Hindi language channel, it also has vernacular presence with separate channels in Tamil, Malyalam, Telugu and Kannada. Over the years the company has transformed from a price comparison site to be present across multiple channels.Naaptolrevenue crossed INR 250 crores in FY 15 reports Tofler

The company has secured a total funding of INR 665 crores from various investors including Mitsui & Co., NEA FVCI Ltd.  and Canaan Partners. The latest round of funding was secured in October 2015 for INR 343 crores from Mitsui & Co.

The company competes closely with veteran players like Homeshop 18 and Shop CJ Alive, which have been operational for 10 and 8 years, respectively and new players like DEN-Snapdeal TV Shop (incorporated in February 2014) and Best Deal TV (incorporated in December 2014). Compared to Naaptol, FY 14-15 revenue figures for Homeshop 18 and Shop CJ Alive stood at INR 444 crores and INR 561 crores, respectively. The three companies hold a market share of about 85% in TV home shopping market.

Naaptol benchmark in fy 15 as reported by Tofler

In the Indian context, though internet penetration is increasing rapidly, TV as a medium still has a wider reach across India. According to Broadcast Audience Research Council, the estimated television audience stands at 153 million homes. The TV shopping market is mainly driven by the housewives. The industry is expected to reach INR 50,000 crores by 2020 and has attracted players like Snapdeal to have their presence in the medium.


For Annual Reports, Balance Sheets, Profit & Loss, Company Research Reports, directors and other financial information on ALL Indian Companies, head over to www.tofler.in – Business Research Platform.


AuthorVishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, co-founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.


Tofler makes no claim of ownership or affiliation with any trademark / logo (REGISTERED OR UNREGISTERED) used in this article. Trademarks or logos, if any, published on this page belong to their respective owners.

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Yatra.com revenue at INR 263 crores against a loss of INR 67 crores in FY 14-15 | Tofler #CuriosityIsGood https://www.tofler.in/blog/indian-start-up-financials-reports-revenue-loss/yatra-com-revenue-at-inr-263-crores-against-a-loss-of-inr-67-crores-in-fy-14-15-tofler-curiosityisgood/ Tue, 09 Feb 2016 11:07:40 +0000 https://www.tofler.in/blog/?p=991

Yatra.com, one of India’s leading Online Travel Agencies, reported a 40% rise in its revenue figures in FY 14-15. Its revenue stood at INR 263 crores.

Incorporated in

2006

Revenue FY 14-15

INR 263 Cr

Loss FY 14-15

INR 67 Cr 

Funds Raised*

 INR 520 Cr

*since October, 2010.

About Yatra.com

Yatra.com is owned and operated by Yatra Online Private Limited. Founded in 2006, it is an online consolidator of travel products including flights, hotel, trains, buses and cruises as well as holiday and trade fair packages. The company claims to have more than 50,176 hotels in India and over 500,000 hotels around the world. It also boasts of doing 20,000 domestic tickets and 7500 hotels and holiday packages a day. Yatra.com provides its services through website, mobile WAP site and mobile applications, 24×7 multi-lingual call centre, a countrywide network of Holiday Lounges and Yatra Travel Express stores. Yatra.com competes aggressively with MakeMyTrip, GoIbibo, Cleartrip, Expedia, Musafir.com in the OTA industry.

Yatra OTA blog by Tofler

Financial Performance of Yatra.com

Yatra.com reported revenue of INR 263 crores against a loss of INR 67 crores in FY 14-15. The revenue and loss figures for the previous fiscal were INR 190 crores and INR 40 crores, respectively. This is a 67% increase in the loss figure over the previous fiscal and the company is yet to break even.

In comparison, its competitors Cleartrip and Ibibo had reported a revenue of INR 192 crores and INR 234 crores in the same period.Yatra Revenue and PAT figures as reported by Tofler

The Company provides travel products and services to leisure and corporate travelers in India and abroad. Other revenue primarily consists of advertising revenue, income from sale of rail and bus tickets and fees for facilitating website access to a travel insurance company. Two-thirds of the revenue comes from the flight booking services. The hotel and packages saw a 64% increase over the previous fiscal. Following is a break-up of the revenue in FY 14-15:

Yatra Sources of Revenue in FY 15 reported by Tofler

The biggest expense for the company was the advertising and promotional expense which stood at INR 140 crores (40% of the total expenses). The following is a break-up of the major expenses:

Yatra expenses break up reported by Tofler

Funding

The company has raised funding of INR 520 crores since October 2010. The list of investors includes Reliance, Asia Consolidated DMC, IL&FS among others. Out of this, INR 122 crores were raised in FY 15-16.

Benchmarking

Here is how Yatra fares in comparison to the major players in OTA industry. The FY 14-15 figures for MakeMyTrip are currently unavailable but it was the market leader in FY 13-14 with a revenue of INR 1340 crores.

Yatra and competitors revenue and PAt figures for FY 15 reported by Tofler

Among its key acquisitions are ticket consolidator Travel Services International (TSI) in October 2010, global distribution system (GDS) provider MagicRooms.in, and Indian events and entertainment portal BuzzInTown.com in July 2012. Recently, it acqui-hired Travel-logs, in January this year, to boost tours within city. It also acquired 100% stake in Travelguru.com in 2012.

Recently the company launched TG Rooms to take on the likes of OYO and Zo rooms in the budget rooms segment, and claims to have the largest inventory of hotels and accommodations in India with over 40,000 stay options across over 1100 cities.


For Annual Reports, Balance Sheets, Profit & Loss, Company Research Reports, directors and other financial information on ALL Indian Companies, head over to www.tofler.in – Business Research Platform.


This article was originally published here by Team Tofler.

AuthorVishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, co-founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.


Tofler makes no claim of ownership or affiliation with any trademark / logo (REGISTERED OR UNREGISTERED) used in this article. Trademarks or logos, if any, published on this page belong to their respective owners.

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BigBasket Revenue at INR 178 crores in FY 14-15; Losses at INR 61 crores | Tofler #CuriosityIsGood https://www.tofler.in/blog/indian-start-up-financials-reports-revenue-loss/bigbasket-revenue-at-inr-178-crores-in-fy-14-15-losses-at-inr-61-crores-tofler-curiosityisgood/ Fri, 05 Feb 2016 07:13:32 +0000 https://www.tofler.in/blog/?p=978

Hyperlocal grocery delivery startup BigBasket saw a 2.5 times growth in its revenue in FY 14-15 as its revenue figures reached INR 178 crores.

BigBasket, which is owned and operated by Supermarket Grocery Supplies Private Limited, was founded by Hari Menon, V.S. Sudhakar, Vipul Parekh and Abhinay Choudhari in October 2011. It is an online grocery store that operates through the website and mobile app and provides home delivery in on-time and flexible delivery time slots.

Incorporated in

2011

Revenue FY 14-15

INR 178 Cr

Loss FY 14-15

INR 61 Cr 

Funds Raised

 INR 695 Cr

BigBasket is currently present across 15 cities in India. The company claims to have more than 18,000 products in numerous categories including grocery & staples, fruits and vegetables, beverages, branded foods, personal care, household among others.

BigBasket revenue stands at INR 170 crores in FY 15 reports Tofler

Financial Performance of BigBasket

BigBasket reported revenue of INR 178 crores against loss of INR 61 crores in FY 14-15. The revenue and PAT figures during the last fiscal were INR 71 crores and INR 22 crores, respectively. The revenue from operations stood at INR 170 crores in FY 14-15.BigBasket revenue and PAT figures since incorporation reported by Tofler

The breakup of revenue sources is as follows:

BigBasket revenue sources reported by Tofler

BigBasket operates on an inventory-led model and, hence, the biggest expense for the company was the purchase of stock-in-trade which stood at INR 171 crores.  The company spent INR 22 crores on advertising and promotional expenses in FY 14-15 which was a 420% increase over the previous fiscal. The following is the breakup of the major expenses of the company:BigBasket expenses break up reported by Tofler

Funding of BigBasket

As per the documents filed with the Registrar of Companies, the company has raised a total funds of INR 695 crores from various investors including Bessemer Ventures, Helion Partners and Sands Capital. The latest investment of INR 124 crores was done by the US based Sands Capital.

Comparison

BigBasket competes with players like Grofers, Peppertap and ZopNow in the online groceries segment. Here is how it compares with the rest in FY 14-15:BigBasket and Competitors revenue and PAT figures reported by Tofler

It is worth noting that most of the other players are in their early stages and have been operational for 4 years or less.

Conclusion

The online grocery store segment has seen a lot of action in the past one year. Grofers recently raised $120 million from Japan’s SoftBank in November 2015. However, it shut down operations in 9 tier-2 cities in January this year as it did not deem the market ready. Another player LocalBanya shut shop in 2015. The space has also attracted E-commerce giants like Flipkart, which has launched Flipkart Nearby; Amazon that launched Amazon KiranaNow; Snapdeal invested in Peppertap in September last year. Godrej also launched Nature’s Basket to compete in the segment. Ola Cabs has also come up with Ola Store for hyperlocal grocery delivery.

The well-funded companies have been on an acquisition spree. Grofers has acquired rival MyGreenBox in April last year along with acqui-hiring Tech companies SpoonJoy and Townrush. BigBasket acquired hyperlocal delivery Delyver in June, 2015. PepperTap  also acquired Bangalore based hyperlocal grocery delivery startup Jiffstore.

Among acquisition, closures and big entrants, it will be interesting to see how the hyperlocal grocery market evolves in the coming year.


For Annual Reports, Balance Sheets, Profit & Loss, Company Research Reports, directors and other financial information on ALL Indian Companies, head over to www.tofler.in – Business Research Platform.


This article was originally published here by Team Tofler.

AuthorVishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, co-founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.


Tofler makes no claim of ownership or affiliation with any trademark / logo (REGISTERED OR UNREGISTERED) used in this article. Trademarks or logos, if any, published on this page belong to their respective owners.

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An year after acquisition, Myntra’s Revenue jumps 78%, but Losses surge by 4X | Tofler #CuriosityIsGood https://www.tofler.in/blog/indian-start-up-financials-reports-revenue-loss/myntras-revenue-jumps-78-but-losses-surge-by-4x-tofler-curiosityisgood/ Wed, 03 Feb 2016 07:04:48 +0000 https://www.tofler.in/blog/?p=968

Myntra, which got acquired by Flipkart in May, 2014 has reported revenue figures of INR 773 crores against a loss of INR 740 crores for FY 14-15. Myntra is one of the leading fashion e-commerce portal in India and competes with the likes of Jabong, Fashion and You among others.

Incorporated in

2007

Revenue FY 14-15

INR 773 Cr

Loss FY 14-15

INR 740 Cr 

Funds Raised

 INR 1831 Cr

Myntra revenue and PAt figure reports Tofler

Financial Performance

Myntra is owned and operated by Myntra Designs Private Limited. The company reported a revenue growth of 78%, its revenue stood at INR 773 crores in FY 14-15 vis-à-vis INR 433 crores in FY 13-14.

The losses surged more than four folds from INR 173 crores in FY 13-14 to INR 740 crores in FY 14-15. In comparison, Jabong had reported a revenue of INR 1083 crores with a loss of INR 44 crores in the same period.

Myntra Revenue and PAT figures since Inception reported by ToflerMyntra operates on an inventory-led model, and recognizes its revenue from the sale of goods through the website and the mobile app. It also realizes revenue from the technology solution services from operating the internet portal in the form of brand name license fees, technology license fees, domain name fees and service fees. Its revenue from operations was 96% of the total revenue.

The major expenses for the company as a percentage of the total expenses were purchase of stock-in-trade at 72%, Employee expense at 14% and advertising promotional expenses at 11%.

Interestingly, the employee expenses went up by 401% in the period. Following chart gives a break-up of the major expenses:

Myntra Expenses breakup

Funding

The company has raised a total funding of INR 1831 crores. However, the major funding came post acquisition when the company saw major investments from Flipkart of INR 1160 crores during June 2014 to June 2015.

About Myntra

Myntra was founded by Mukesh Bansal, Ashutosh Lawania and Vineet Saxena in 2007. It is an online e-commerce platform for fashion and lifestyle products including clothes, apparels and footwear and operates through an app-only model. Myntra, which specializes in fashion e-commerce, competes directly with Jabong, Yepme, Fashion and You and Limeroad in its category and indirectly with other E-commerce giants like Snapdeal and Amazon.

Myntra initially operated on a B2B model for on-demand personalization of gift items. In 2011 they shifted their focus on fashion and lifestyle products. In 2014, Myntra got acquired by Flipkart to keep players like Amazon and Snapdeal at bay. Founder and CEO, Mukesh Bansal, now heads Flipkart’s commerce platform and the ads business.

Myntra went app-only in May 2015but it seems that they have seen a decline in sales due to that. They recently announced that they clocked an annualized Gross Merchandise Value (GMV) of USD 800 million in January 2016 and are focusing on attaining positive gross profit and touching USD 1 Billion gross profit this year.


For Annual Reports, Balance Sheets, Profit & Loss, Company Research Reports, directors and other financial information on ALL Indian Companies, head over to www.tofler.in – Business Research Platform.


This article was originally published here by Team Tofler.

AuthorVishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, co-founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.


Tofler makes no claim of ownership or affiliation with any trademark / logo (REGISTERED OR UNREGISTERED) used in this article. Trademarks or logos, if any, published on this page belong to their respective owners.

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Snapdeal reported a loss of INR 1319 cr with a revenue of INR 938 cr in FY 14-15 | Tofler #CuriosityIsGood https://www.tofler.in/blog/indian-start-up-financials-reports-revenue-loss/snapdeal-reported-a-loss-of-inr-1319-cr-with-a-revenue-of-inr-938-cr-in-fy-14-15-tofler-curiosityisgood/ Fri, 22 Jan 2016 06:30:58 +0000 https://www.tofler.in/blog/?p=934

Snapdeal, the second largest player in the Indian e-commerce industry, has reported a revenue of INR 938 crores with a loss of INR 1,319 crores in FY 14-15. Snapdeal is fighting it out in the Indian e-commerce sector with home grown Flipkart, which is currently the leader, and US e-com giant Amazon who entered the India market in 2013.

Incorporated in

2007

Revenue FY 14-15

INR 938 Cr

Loss FY 14-15

INR 1319 Cr 

Funds Raised

 INR 10,492 Cr

FINANCIAL PERFORMANCE
Jasper Infotech Private Limited, which owns and operates Snapdeal, reported its revenue at INR 938 crores out of which INR 766 crores is the revenue from operations. This is a 450% growth in the revenue from INR 168 crores (INR 154 crores from operations) last fiscal. Loss reported against this revenue is a staggering INR 1319 crores which is roughly five times than that in the previous fiscal.Snapdeal loss at INR 1319 cr with a revenue of INR 938 cr in FY 14-15 by Tofler

Compared to this, one of their competitors Shopclues, which recently entered the coveted Unicorn club, had reported a revenue of INR 79 crores with a loss of INR 101 crores in the same period.

As one would guess, their biggest expense in the fiscal was on Advertising and Promotional expenses at INR 1060 crores. Out of this, INR 426 crores was ‘Advertising and Publicity Expense’, while the remaining INR 633 crores was ‘Business Promotion Expenses’. ‘Business Promotion Expenses’ could possibly pertain to various discount schemes offered on Snapdeal. Their Employee Benefit expense grew four fold from INR 87 crores to INR 367 crores. Here is a breakup of their expenses in the previous two fiscals:Snapdeal Expenses breakup by Tofler

Growth Story
Snapdeal was founded by Kunal Bahl and Rohit Bansal in 2010 as a daily deals site but expanded to become an online marketplace in 2011. According to their website, they currently have more than 12 million products listed from 150,000 sellers and they deliver to more than 5000 cities in India.Snapdeal reported a loss of INR 1319 crores in FY 14-15 by Tofler

Snapdeal holds a market share of 32% of the Indian e-commerce industry compared to two of its biggest rivals Flipkart, which holds 44% and Amazon, which accounts for 15% of the total market.

In April of 2015, Snapdeal acquired Freecharge, a digital payments company to bolster their presence in Mobile payments space. The deal was rumoured to be in the region of $450 million through a mix of cash and equity.

FUNDING
Jasper has raised a total funding of INR 10,492 crores so far, according the documents filed with the Registrar of Companies. Out of this, INR 3,187 crores has come in after 31st March, 2015 and INR 6,181 crores came in FY 14-15. This two figures account for roughly 90% of their total funding received so far. Snapdeal counts Chinese eCommerce major Alibaba, OEM phone manufacturer Foxconn and Japanese investment bank SoftBank among its largest investors.

Recent developments

In order to increase their topline, Snapdeal has been dabbling in various offbeat categories with mixed success. Last year, Snapdeal became the first eCommerce site to start selling Luxury Yachts online. With the success in Automobiles category, they launched Snapdeal Motors, where visitors could book vehicles online from auto majors like Hero Motocorp, Mahindra and Mahindra, Suzuki Motorcycles and Datsun.

Snapdeal also had some good success in Home buying space. Snapdeal had held the Diwali Home Buying fest from November 3 to November 9 last year and approximately 10,000 customers showed interest and registered on the website to buy homes online.

And, it’s not just Homes and Autos – Snapdeal has been successful in selling Maggi packets as well (after the ban had lifted) – They reportedly sold over 7,20,000 packs of Maggi Noodles in just 5 minutes!

Snapdeal has been experimenting a lot over the last 12 to 18 months in their quest to become India’s biggest eCommerce portal.


For Annual Reports, Balance Sheets, Profit & Loss, Company Research Reports, directors and other financial information on ALL Indian Companies, head over to www.tofler.in – Business Research Platform.


This article was originally published here by Team Tofler.

AuthorVishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, co-founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.


Tofler makes no claim of ownership or affiliation with any trademark / logo (REGISTERED OR UNREGISTERED) used in this article. Trademarks or logos, if any, published on this page belong to their respective owners.

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Ibibo Group revenue at INR 234 crores in FY 14-15 against a loss of INR 377 crores | Tofler #CuriosityIsGood https://www.tofler.in/blog/indian-start-up-financials-reports-revenue-loss/ibibo-group-revenue-at-inr-234-crores-in-fy-14-15-against-a-loss-of-inr-377-crores-tofler-curiosityisgood/ Fri, 15 Jan 2016 06:51:51 +0000 https://www.tofler.in/blog/?p=905

Ibibo Group which owns and operates Goibibo has reported its latest financials for FY 14-15 with the Registrar of Companies. Its revenue has doubled over the previous fiscal.

Incorporated in

2012

Revenue FY 14-15

INR 234 Cr

Loss FY 14-15

INR 377 Cr 

Funds Raised

 INR 1216 Cr

ibibo Group Private Limited mainly operates three businesses – Goibibo, Redbus and Ryde. Goibibo offers online booking for flights, hotels, holidays, and buses. It competes in the online travel aggregator segment with MakeMyTrip, Yatra, Cleartrip, and other players. Redbus is Inda’s largest online bus ticketing platform and the company claims to operate on over 67,000 routes and has 1800 bus operators on its platform. Ryde is a ride sharing mobile application. The company is a fully owned subsidiary of Naspers South Africa.

Ibibo Group revenue at INR 234 crore in FY 15 reports Tofler

Financial Performance of Ibibo Group

The company reported revenue of INR 234 crores against a loss of INR 377 crores in FY 14-15. The revenue grew by 105% over the previous fiscal while the losses surged by 222%. In comparison, its competitor Cleartrip had reported a revenue from operations of INR 192 crores with a loss of INR 29 crores in the same period.Ibibo Group revenue and PAT for FY 15 Tofler

The company recognizes its revenue from the commission income on travel products and services, commission on e-commerce transactions, advertisement income and support fees from related parties. Here is a break-up of the revenue from operations:

Ibibo Group revenue sources Tofler

As per the documents filed with the Registrar of Companies, the Gross revenue from services was INR 295 crores while the brokerage discounts rebate accounted for INR 71 crores (~24% of the gross revenue).

The major expense for the company was the Advertising promotional expense which stood at INR 247 crores (40% of the expenses). The company also reported Amortization expense of INR 118 crores, which grew from 23 lacs in FY 13-14, on account of the acquisition of Redbus in 2013.

Ibibo Group expense break up Tofler

Growth Story of Ibibo Group

Naspers entered India in 2006 and appointed Ashish Kashyap of Google as its CEO. The company has since gone on to fully or partly own companies and brands in India like Ibibo Group, Flipkart, Goibibo, OLX, PayU Money, Redbus, Myntra, Travel Boutique among others. Ibibo Group was formed in March 2012 but commenced its commercial operations from FY 13-14. The company operated goibibo.com for travel booking and in 2013 acquired Redbus. They also acquired a minority stake in cloud based hotels solution provider Djubo in August 2015. Currently Goibibo is among the top 3 Online Travel Agency while Redbus is the biggest bus ticket booking platform in India.

Ibibo Gropu company network reported by Tofler

The company has received a total funding of INR 1216 crore. These funds were infused by the holding company MIH India Ecommerce Pte, Mauritius. The latest round of funding was in November 2015 for INR 130 crores.

The group has been on a rampant expansion path. Recently it entered into the standardized budget rooms category by launching GoStays in Delhi, Gurgaon, Bangalore and Hyderabad in September 2015. It also launched Ryde a ride sharing app. Redbus has extended its operations to Singapore and Malaysia.


For Annual Reports, Balance Sheets, Profit & Loss, Company Research Reports, directors and other financial information on ALL Indian Companies, head over to www.tofler.in – Business Research Platform.


This article was originally published here by Team Tofler.

AuthorVishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, co-founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.


Tofler makes no claim of ownership or affiliation with any trademark / logo (REGISTERED OR UNREGISTERED) used in this article. Trademarks or logos, if any, published on this page belong to their respective owners.

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Pepperfry revenue up 235% to INR 25 crores in FY14-15, losses triple to INR 88 crores | Tofler #CuriosityIsGood https://www.tofler.in/blog/indian-start-up-financials-reports-revenue-loss/pepperfry-revenue-up-235-to-inr-25-crores-in-fy14-15-losses-triple-to-inr-88-crores-tofler-curiosityisgood/ Tue, 12 Jan 2016 07:48:41 +0000 https://www.tofler.in/blog/?p=860

The home furnishing industry in India is a great opportunity for companies to capture. Its market in India ispegged to be around USD 20 billion. Moreover, a large number of unorganized players exist who are not able to cater effectively to the demand due to logistics and infrastructure issues. This led to a number of start-ups in this space, backed by big VCs. One of them is the Goldman Sachs backed Pepperfry.

Incorporated in

2011

Revenue FY 14-15

INR 25.3 Cr

Loss FY 14-15

INR 88 Cr 

Funds Raised

 INR 433 Cr

Pepperfry is a furniture and home décor marketplace, owned and operated by TrendSutra Platform Services Private Limited. This company is a wholly owned subsidiary of Trendsutra Cyprus Ltd., incorporated in Cyprus. It operates on a marketplace model and competes with Urban Ladder and Livspace in the furniture e-retail segment in India. Another key player in the segment is FabFurnish which operates on an inventory-led asset-heavy model.

Pepperfry FY 15 revenue and loss figures reports Tofler

Financial performance

The company reported a revenue of INR 25.3 crores in FY 14-15 against a loss of INR 88 crores. This is a revenue growth of more than 200% from INR 7.5 Crore in the previous fiscal. Losses nearly tripled from INR 30 crores in the previous fiscal.

In comparison, it close competitor Urban Ladder had reported a revenue of INR 19 crores and a loss of INR 58 crores in the same period.Pepperfry revenue and PAT in FY15 reports Tofler

In FY 14-15, Pepperfry‘s expense on ‘Advertisement and Business Promotional Expense’  shot up five times of that in FY 13-14. It was the largest head in their total expenses, accounting for about 60% of it. Employee benefit expenses stood at INR 15 crores, 13% of total and 1.5 times of that in the previous fiscal.

Pepperfry was founded by Ashish Shah and Ambareesh Murty (both former eBay employees), in July 2011.

According to their website, it covers more than 1000 cities in India, has more than 2 million registered users and more than 1000 merchants on its platform. They claim to have fulfilled more than a million orders. Pepperfry currently leads the online furniture market and sources most of its products from Jodhpur.

Pepperfry Funding

All of their funding has been routed through their holding company TrendSutra Cyprus ltd. Total funds of INR 433 crores have been infused into the company with latest being INR 179 crores in October 2015. In comparison, Urban Ladder has raised funds of INR 460 crores so far.Pepperfry Break up of expenses in FY15 reports Tofler

These companies are incurring huge Advertising and Promotion expenses, Pepperfry and Urban Ladder spent INR 68 crores and INR 40 crores, respectively on the same. For the time being it might be justified as the furniture e-tail market is in the early stage of growth and is yet to mature. They also offer heavy discounts to attract customers who have become accustomed to the offline unorganized retail sector. How long will this trend continue and when will these companies become profitable, if they do at all, is something that we will have to wait and watch out for.


For Annual Reports, Balance Sheets, Profit & Loss, Company Research Reports, directors and other financial information on ALL Indian Companies, head over to www.tofler.in – Business Research Platform.


This article was originally published here by Team Tofler.

AuthorVishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, co-founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.


Tofler makes no claim of ownership or affiliation with any trademark / logo (REGISTERED OR UNREGISTERED) used in this article. Trademarks or logos, if any, published on this page belong to their respective owners.

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Practo’s revenue surged more than 10 times! and there is more to it | Tofler #CuriosityIsGood https://www.tofler.in/blog/indian-start-up-financials-reports-revenue-loss/practos-revenue-surged-more-than-10-times-and-there-is-more-to-it-tofler-curiosityisgood/ Sat, 09 Jan 2016 10:31:13 +0000 https://www.tofler.in/blog/?p=838

Practo is a healthcare start-up, owned and operated by Practo Technologies Private Limited, which offers patients and doctors a unique platform to interact. It enables patients to search for doctors and book appointments and offers a practice management tool to the doctors. With over 15 lac monthly users and a global presence, Practo has disrupted the healthcare segment by offering an efficient way for doctors and patients to connect.

Incorporated in

2008

Revenue FY 14-15

INR 29.7 Cr

Loss FY 14-15

INR 12.9 Cr 

Funds Raised

 INR 298 Cr

Practo revenue surged more than 10 times Tofler

Financial Performance

Practo reported a 13X jump in its revenue in FY 14-15. Revenue stood at INR 29.7 crores, against a loss of INR 12.9 crores, but there is more to it.

Practo Revenue & PAT by Tofler

Revenue

Practo Ray is the main offering by Practo. It is a Practice Management tool for the doctors that provides them access to a SaaS tool, enables anytime access to data, e-prescription, reports, analytics and more. The company obtains its revenue from the subscription that it offers to the doctors. This revenue amounted to INR 6.1 crores in FY 14-15 (INR 2.2 crores in FY 13-14).

Out of a total reported ‘Revenue from operations’ of INR 25.4 crores, INR 19.3 crores (~76%) has been reported as ‘Software development and support’ and ‘customer support and marketing services’ that it rendered to its holding company, Practo Pte. Ltd., incorporated in Singapore in November 2012. Another INR 3.9 crores (13% of total revenue) has been reported, under the ‘Other Income’ head, as the ‘sale of Intellectual Properties’ (including its products Practo Ray, Hello, Search, Tablet, website, domain name, all the codes and the Trademarks held) to Practo Pte. Ltd. These three heads combined, have led to a seemingly exaggerated revenue figure in FY 14-15. Here is a breakup of their revenue in the past two years:

Practo revenue breakup by Tofler

In lieu of this understanding between Practo India and Practo Pte, the former will now be paying subscription charges to the latter. As mentioned in the notes to the financial statement, “On 27 August 2014, the Company has entered into an agreement with its Holding Company for the use of its Intellectual Property Rights (IPR) by paying subscription charges which is based on a percentage of revenue generated by the Company. However, the Holding Company has waived the subscription charges for the period from 27 August 2015 till March 2015”. Here, Practo India is being referred to as ‘The Company’ and Practo Pte is being referred to as ‘Holding Company and there seems to be a typo in the last sentence where August 2014 is written as August 2015.

Expenses

Apart from the Employee expenses that stood at 62% of the total expenses, the major expense was Advertising promotional expense at INR 4.4 crore. Notably, it had spent only INR 83 thousand on advertising in the previous fiscal. Here is a breakup of their expenses:

Practo expenses breakup by Tofler

Funding and Growth

Back in 2008 when Shashank ND and Abhinav Lal founded Practo, they started its operations in Bengaluru. Over a span of 7 years, Practo has entered 15 countries across the globe. Recently it started operations in Kula Lumpur in October last year. The company claims to have more than 1.3 lac doctors on its platforms and more than 4 million monthly searches. They went on an acquisition spree this year, making four acquisitions in a span of five months – Fitho Wellness (fitness and preventive healthcare), Genii (a tech products development firm), Insta Health (hospital information management solution provider) and Qikwell (doctor appointment booking platform).

The company has raised a total funding of INR 298 crores so far. Out of this, about INR 11 crores came from Sequoia Capital during March 2011 to October 2012. Rest of the amount – INR 286.4 crores – has been routed through their holding company Practo Pte. Last fund of INR 164 crores was infused in September 2015.

In a crowded space of healthcare platforms, where a few like HelpingDoc have shut down and others like Fitho and Quikwell have gotten acquired, Practo competes closely with Lybrate. So far, it seems to be emerging as a clear leader in this space. In a latest bid, it partnered with Uber, to enable patients to book a cab through Practo app. Recently, it has also entered the beauty and wellness segment by bringing spas, salons and fitness centres on its platform.


For Annual Reports, Balance Sheets, Profit & Loss, Company Research Reports, directors and other financial information on ALL Indian Companies, head over to www.tofler.in – Business Research Platform.


This article was originally published here by Team Tofler.

AuthorVishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, co-founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.


Tofler makes no claim of ownership or affiliation with any trademark / logo (REGISTERED OR UNREGISTERED) used in this article. Trademarks or logos, if any, published on this page belong to their respective owners.

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Foodpanda INR 4.7 Cr in revenue, INR 36 Cr in loss in FY 14-15 | Tofler #CuriosityIsGood https://www.tofler.in/blog/indian-start-up-financials-reports-revenue-loss/foodpanda-inr-4-7-cr-in-revenue-inr-36-cr-in-loss-in-fy-14-15-tofler-curiosityisgood/ Mon, 21 Dec 2015 06:22:11 +0000 https://www.tofler.in/blog/?p=772

Foodpanda (Pisces eServices Private Limited) has reported its latest revenue figures for FY 14-15. The company earned a revenue of INR 4.7 crores in FY 14-15 compared to INR 69 lacs the previous fiscal (580% growth in revenues). The losses grew 5 times from INR 7 crores to INR 36 crores in the same period.

Incorporated in

2012

Revenue FY 14-15

INR 4.7 Cr

Loss FY 14-15

INR 36 Cr

Funds Raised

110 Cr

Financial Performance

The revenue from operations stood at INR 4.6 crores. This includes ‘Commission from restaurants (98%), ‘Income from Marketing’ (1.1%) and ‘Income from Registration’ (0.9%). Following chart depicts their year on year Revenue from PAT since inception.

Foodpanda revenue and pat FY14-15 | Tofler

The expenses for the company were INR 41 crores in FY 15 (INR 7.7 crores in FY 14). The loss for the year stood at INR 36 crores, whereas the accumulated losses over the three year stood at INR 47 crores. The accumulated losses have eroded the net worth of the company. The net worth as on 31st March, 2015 was a negative of 2.7 crore rupees. After March 2015, the parent company has infused around INR 66 crores of funds in the company.

The major expense for the company was ‘TV and Radio Advertisement’ expense, which stood at INR 18 crores (44% of the total expenses). This particular expense and a lot of other apparent discrepancies were discussed in detail in this article by Mint. Other major expenses were ‘Discount Voucher’ expense at INR 8.3 crores (20% of expenses) and employee expenses at INR 6.4 crores (16% of expenses). Following is a breakup of the expenses.

Foodpanda expenses breakup | Tofler

Interestingly, by the financial year end, Foodpanda identified some of the much talked about “certain case of restaurants which were non-existing or which were misusing the company’s discount vouchers by generating fake orders” (as mentioned in their Auditor’s report). The company puts the loss due to these frauds at INR 7.6 lacs and calls it “not material in comparison to the scale of operation of the company”. This loss is shown under the expense head of ‘Discount Voucher’.

Food-tech scenario in India

The following graph benchmarks Foodpanda revenue and losses against some of its major competitors in the food tech industry.

FY14-15 revenue and pat of food-tech key players | Tofler

While Faaso’s (2010) and Zomato (2010) have been around for more than 5 years, Foodpanda (2012), TinyOwl  (2014), Swiggy (2013) are relatively newer players. Foodpanda claims to be present in 100+ cities compared to Zomato in 10,000 cities (across 23 countries, however, primarily it is a restaurant discovery platform), Faaso’s in 10 cities, Swiggy in 8 cities and TinyOwl in 6 cities.

Food-tech has been a heavily funded sector so far and almost all key players have raised multiple rounds of funding. Following chart illustrates the funding of key players (estimated from documents filed with the Registrar of Companies) in the sector so far.

Funding of key players in food-tech | Tofler

Of late, Foodpanda has been delving into several new service offerings such as corporate food ordering service and food delivery on trains with irctc. Zomato launched its food ordering app this year, which directly competes with Foodpanda’s business. However, Zomato has an edge over its competition due of its long presence and a deep penetration in the market through its restaurant listing business. Competing with Zomato and other upcoming players and apparently having a lot to fix at home, Foodpanda seems to be in for a tough ride ahead.


This article was originally published here by Team Tofler.

AuthorVishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.


 

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