Naaptol saw a 2.3 times rise in its revenue for the FY 14-15 as its revenue grew to INR 289 crores. The company is currently the third largest player in the digital commerce platform market with presence across TV, web and mobile.

Financial Performance of Naaptol

Naaptol reported a revenue of INR 289 crores against a loss of INR 43 crores. Last year’s revenue and PAT figures stood at INR 128 crores and INR 57 crores, respectively. This was revenue growth of 125% in the period.

Two largest expenses for the company were media and logistics expenses. The media expenses for the company stood at INR 148 crores while logistics expenses at INR 103 crores. Here is a breakup of the major expenses:

About Naaptol

Naaptol is owned and operated by Naaptol Online Shopping Pvt. Ltd. Founded by Manu Agarwal in 2008, it is a comparison based social shopping portal and is available through website, mobile app and TV channel Naaptol Blue. It competes in its segment with players like Shop CJ Live, Homeshop 18, DEN-Snapdeal TVShop among others. While Naaptol Blue is a Hindi language channel, it also has vernacular presence with separate channels in Tamil, Malyalam, Telugu and Kannada. Over the years the company has transformed from a price comparison site to be present across multiple channels.

The company has secured a total funding of INR 665 crores from various investors including Mitsui & Co., NEA FVCI Ltd.  and Canaan Partners. The latest round of funding was secured in October 2015 for INR 343 crores from Mitsui & Co.

The company competes closely with veteran players like Homeshop 18 and Shop CJ Alive, which have been operational for 10 and 8 years, respectively and new players like DEN-Snapdeal TV Shop (incorporated in February 2014) and Best Deal TV (incorporated in December 2014). Compared to Naaptol, FY 14-15 revenue figures for Homeshop 18 and Shop CJ Alive stood at INR 444 crores and INR 561 crores, respectively. The three companies hold a market share of about 85% in TV home shopping market.

In the Indian context, though internet penetration is increasing rapidly, TV as a medium still has a wider reach across India. According to Broadcast Audience Research Council, the estimated television audience stands at 153 million homes. The TV shopping market is mainly driven by the housewives. The industry is expected to reach INR 50,000 crores by 2020 and has attracted players like Snapdeal to have their presence in the medium.

For Annual Reports, Balance Sheets, Profit & Loss, Company Research Reports, directors and other financial information on ALL Indian Companies, head over to www.tofler.in – Business Research Platform.

Author– Vishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, co-founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.

Tofler makes no claim of ownership or affiliation with any trademark / logo (REGISTERED OR UNREGISTERED) used in this article. Trademarks or logos, if any, published on this page belong to their respective owners.

Yatra.com, one of India’s leading Online Travel Agencies, reported a 40% rise in its revenue figures in FY 14-15. Its revenue stood at INR 263 crores.

*since October, 2010.

About Yatra.com

Yatra.com is owned and operated by Yatra Online Private Limited. Founded in 2006, it is an online consolidator of travel products including flights, hotel, trains, buses and cruises as well as holiday and trade fair packages. The company claims to have more than 50,176 hotels in India and over 500,000 hotels around the world. It also boasts of doing 20,000 domestic tickets and 7500 hotels and holiday packages a day. Yatra.com provides its services through website, mobile WAP site and mobile applications, 24×7 multi-lingual call centre, a countrywide network of Holiday Lounges and Yatra Travel Express stores. Yatra.com competes aggressively with MakeMyTrip, GoIbibo, Cleartrip, Expedia, Musafir.com in the OTA industry.

Financial Performance of Yatra.com

Yatra.com reported revenue of INR 263 crores against a loss of INR 67 crores in FY 14-15. The revenue and loss figures for the previous fiscal were INR 190 crores and INR 40 crores, respectively. This is a 67% increase in the loss figure over the previous fiscal and the company is yet to break even.

In comparison, its competitors Cleartrip and Ibibo had reported a revenue of INR 192 crores and INR 234 crores in the same period.

The Company provides travel products and services to leisure and corporate travelers in India and abroad. Other revenue primarily consists of advertising revenue, income from sale of rail and bus tickets and fees for facilitating website access to a travel insurance company. Two-thirds of the revenue comes from the flight booking services. The hotel and packages saw a 64% increase over the previous fiscal. Following is a break-up of the revenue in FY 14-15:

The biggest expense for the company was the advertising and promotional expense which stood at INR 140 crores (40% of the total expenses). The following is a break-up of the major expenses:

Funding

The company has raised funding of INR 520 crores since October 2010. The list of investors includes Reliance, Asia Consolidated DMC, IL&FS among others. Out of this, INR 122 crores were raised in FY 15-16.

Benchmarking

Here is how Yatra fares in comparison to the major players in OTA industry. The FY 14-15 figures for MakeMyTrip are currently unavailable but it was the market leader in FY 13-14 with a revenue of INR 1340 crores.

Among its key acquisitions are ticket consolidator Travel Services International (TSI) in October 2010, global distribution system (GDS) provider MagicRooms.in, and Indian events and entertainment portal BuzzInTown.com in July 2012. Recently, it acqui-hired Travel-logs, in January this year, to boost tours within city. It also acquired 100% stake in Travelguru.com in 2012.

Recently the company launched TG Rooms to take on the likes of OYO and Zo rooms in the budget rooms segment, and claims to have the largest inventory of hotels and accommodations in India with over 40,000 stay options across over 1100 cities.

For Annual Reports, Balance Sheets, Profit & Loss, Company Research Reports, directors and other financial information on ALL Indian Companies, head over to www.tofler.in – Business Research Platform.

This article was originally published here by Team Tofler.

Author– Vishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, co-founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.

Tofler makes no claim of ownership or affiliation with any trademark / logo (REGISTERED OR UNREGISTERED) used in this article. Trademarks or logos, if any, published on this page belong to their respective owners.

Hyperlocal grocery delivery startup BigBasket saw a 2.5 times growth in its revenue in FY 14-15 as its revenue figures reached INR 178 crores.

BigBasket, which is owned and operated by Supermarket Grocery Supplies Private Limited, was founded by Hari Menon, V.S. Sudhakar, Vipul Parekh and Abhinay Choudhari in October 2011. It is an online grocery store that operates through the website and mobile app and provides home delivery in on-time and flexible delivery time slots.

BigBasket is currently present across 15 cities in India. The company claims to have more than 18,000 products in numerous categories including grocery & staples, fruits and vegetables, beverages, branded foods, personal care, household among others.

Financial Performance of BigBasket

BigBasket reported revenue of INR 178 crores against loss of INR 61 crores in FY 14-15. The revenue and PAT figures during the last fiscal were INR 71 crores and INR 22 crores, respectively. The revenue from operations stood at INR 170 crores in FY 14-15.

The breakup of revenue sources is as follows:

BigBasket operates on an inventory-led model and, hence, the biggest expense for the company was the purchase of stock-in-trade which stood at INR 171 crores.  The company spent INR 22 crores on advertising and promotional expenses in FY 14-15 which was a 420% increase over the previous fiscal. The following is the breakup of the major expenses of the company:

Funding of BigBasket

As per the documents filed with the Registrar of Companies, the company has raised a total funds of INR 695 crores from various investors including Bessemer Ventures, Helion Partners and Sands Capital. The latest investment of INR 124 crores was done by the US based Sands Capital.

Comparison

BigBasket competes with players like Grofers, Peppertap and ZopNow in the online groceries segment. Here is how it compares with the rest in FY 14-15:

It is worth noting that most of the other players are in their early stages and have been operational for 4 years or less.

Conclusion

The online grocery store segment has seen a lot of action in the past one year. Grofers recently raised $120 million from Japan’s SoftBank in November 2015. However, it shut down operations in 9 tier-2 cities in January this year as it did not deem the market ready. Another player LocalBanya shut shop in 2015. The space has also attracted E-commerce giants like Flipkart, which has launched Flipkart Nearby; Amazon that launched Amazon KiranaNow; Snapdeal invested in Peppertap in September last year. Godrej also launched Nature’s Basket to compete in the segment. Ola Cabs has also come up with Ola Store for hyperlocal grocery delivery.

The well-funded companies have been on an acquisition spree. Grofers has acquired rival MyGreenBox in April last year along with acqui-hiring Tech companies SpoonJoy and Townrush. BigBasket acquired hyperlocal delivery Delyver in June, 2015. PepperTap  also acquired Bangalore based hyperlocal grocery delivery startup Jiffstore.

Among acquisition, closures and big entrants, it will be interesting to see how the hyperlocal grocery market evolves in the coming year.

For Annual Reports, Balance Sheets, Profit & Loss, Company Research Reports, directors and other financial information on ALL Indian Companies, head over to www.tofler.in – Business Research Platform.

This article was originally published here by Team Tofler.

Author– Vishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, co-founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.

Tofler makes no claim of ownership or affiliation with any trademark / logo (REGISTERED OR UNREGISTERED) used in this article. Trademarks or logos, if any, published on this page belong to their respective owners.

Snapdeal, the second largest player in the Indian e-commerce industry, has reported a revenue of INR 938 crores with a loss of INR 1,319 crores in FY 14-15. Snapdeal is fighting it out in the Indian e-commerce sector with home grown Flipkart, which is currently the leader, and US e-com giant Amazon who entered the India market in 2013.

FINANCIAL PERFORMANCE
Jasper Infotech Private Limited, which owns and operates Snapdeal, reported its revenue at INR 938 crores out of which INR 766 crores is the revenue from operations. This is a 450% growth in the revenue from INR 168 crores (INR 154 crores from operations) last fiscal. Loss reported against this revenue is a staggering INR 1319 crores which is roughly five times than that in the previous fiscal.

Compared to this, one of their competitors Shopclues, which recently entered the coveted Unicorn club, had reported a revenue of INR 79 crores with a loss of INR 101 crores in the same period.

As one would guess, their biggest expense in the fiscal was on Advertising and Promotional expenses at INR 1060 crores. Out of this, INR 426 crores was ‘Advertising and Publicity Expense’, while the remaining INR 633 crores was ‘Business Promotion Expenses’. ‘Business Promotion Expenses’ could possibly pertain to various discount schemes offered on Snapdeal. Their Employee Benefit expense grew four fold from INR 87 crores to INR 367 crores. Here is a breakup of their expenses in the previous two fiscals:

Growth Story
Snapdeal was founded by Kunal Bahl and Rohit Bansal in 2010 as a daily deals site but expanded to become an online marketplace in 2011. According to their website, they currently have more than 12 million products listed from 150,000 sellers and they deliver to more than 5000 cities in India.

Snapdeal holds a market share of 32% of the Indian e-commerce industry compared to two of its biggest rivals Flipkart, which holds 44% and Amazon, which accounts for 15% of the total market.

In April of 2015, Snapdeal acquired Freecharge, a digital payments company to bolster their presence in Mobile payments space. The deal was rumoured to be in the region of $450 million through a mix of cash and equity.

FUNDING
Jasper has raised a total funding of INR 10,492 crores so far, according the documents filed with the Registrar of Companies. Out of this, INR 3,187 crores has come in after 31^st March, 2015 and INR 6,181 crores came in FY 14-15. This two figures account for roughly 90% of their total funding received so far. Snapdeal counts Chinese eCommerce major Alibaba, OEM phone manufacturer Foxconn and Japanese investment bank SoftBank among its largest investors.

Recent developments

In order to increase their topline, Snapdeal has been dabbling in various offbeat categories with mixed success. Last year, Snapdeal became the first eCommerce site to start selling Luxury Yachts online. With the success in Automobiles category, they launched Snapdeal Motors, where visitors could book vehicles online from auto majors like Hero Motocorp, Mahindra and Mahindra, Suzuki Motorcycles and Datsun.

Snapdeal also had some good success in Home buying space. Snapdeal had held the Diwali Home Buying fest from November 3 to November 9 last year and approximately 10,000 customers showed interest and registered on the website to buy homes online.

And, it’s not just Homes and Autos – Snapdeal has been successful in selling Maggi packets as well (after the ban had lifted) – They reportedly sold over 7,20,000 packs of Maggi Noodles in just 5 minutes!

Snapdeal has been experimenting a lot over the last 12 to 18 months in their quest to become India’s biggest eCommerce portal.

For Annual Reports, Balance Sheets, Profit & Loss, Company Research Reports, directors and other financial information on ALL Indian Companies, head over to www.tofler.in – Business Research Platform.

This article was originally published here by Team Tofler.

Author– Vishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, co-founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.

Tofler makes no claim of ownership or affiliation with any trademark / logo (REGISTERED OR UNREGISTERED) used in this article. Trademarks or logos, if any, published on this page belong to their respective owners.

Ibibo Group which owns and operates Goibibo has reported its latest financials for FY 14-15 with the Registrar of Companies. Its revenue has doubled over the previous fiscal.

ibibo Group Private Limited mainly operates three businesses – Goibibo, Redbus and Ryde. Goibibo offers online booking for flights, hotels, holidays, and buses. It competes in the online travel aggregator segment with MakeMyTrip, Yatra, Cleartrip, and other players. Redbus is Inda’s largest online bus ticketing platform and the company claims to operate on over 67,000 routes and has 1800 bus operators on its platform. Ryde is a ride sharing mobile application. The company is a fully owned subsidiary of Naspers South Africa.

Financial Performance of Ibibo Group

The company reported revenue of INR 234 crores against a loss of INR 377 crores in FY 14-15. The revenue grew by 105% over the previous fiscal while the losses surged by 222%. In comparison, its competitor Cleartrip had reported a revenue from operations of INR 192 crores with a loss of INR 29 crores in the same period.

The company recognizes its revenue from the commission income on travel products and services, commission on e-commerce transactions, advertisement income and support fees from related parties. Here is a break-up of the revenue from operations:

As per the documents filed with the Registrar of Companies, the Gross revenue from services was INR 295 crores while the brokerage discounts rebate accounted for INR 71 crores (~24% of the gross revenue).

The major expense for the company was the Advertising promotional expense which stood at INR 247 crores (40% of the expenses). The company also reported Amortization expense of INR 118 crores, which grew from 23 lacs in FY 13-14, on account of the acquisition of Redbus in 2013.

Growth Story of Ibibo Group

Naspers entered India in 2006 and appointed Ashish Kashyap of Google as its CEO. The company has since gone on to fully or partly own companies and brands in India like Ibibo Group, Flipkart, Goibibo, OLX, PayU Money, Redbus, Myntra, Travel Boutique among others. Ibibo Group was formed in March 2012 but commenced its commercial operations from FY 13-14. The company operated goibibo.com for travel booking and in 2013 acquired Redbus. They also acquired a minority stake in cloud based hotels solution provider Djubo in August 2015. Currently Goibibo is among the top 3 Online Travel Agency while Redbus is the biggest bus ticket booking platform in India.

The company has received a total funding of INR 1216 crore. These funds were infused by the holding company MIH India Ecommerce Pte, Mauritius. The latest round of funding was in November 2015 for INR 130 crores.

The group has been on a rampant expansion path. Recently it entered into the standardized budget rooms category by launching GoStays in Delhi, Gurgaon, Bangalore and Hyderabad in September 2015. It also launched Ryde a ride sharing app. Redbus has extended its operations to Singapore and Malaysia.

For Annual Reports, Balance Sheets, Profit & Loss, Company Research Reports, directors and other financial information on ALL Indian Companies, head over to www.tofler.in – Business Research Platform.

This article was originally published here by Team Tofler.

Author– Vishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, co-founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.

Tofler makes no claim of ownership or affiliation with any trademark / logo (REGISTERED OR UNREGISTERED) used in this article. Trademarks or logos, if any, published on this page belong to their respective owners.

Big Tree Entertainment Private Limited, which owns and operates bookmyshow.com, has reported its latest financials. The company’s revenue crossed INR 100 crore mark in FY 14-15 with a growth of 57% over the past fiscal’s revenue.

*since March 2007.

The company operates online movie and event ticketing brand BookMyShow, media measurement and research company Rentrak, cinema software Vista along with call centre services for booking. It has tie-ups with some of the biggest players in cinema industry including Big Cinemas, Wave Cinemas, Fun Cinemas, PVR among others.

Financial Performance

The company has reported revenue of INR 132 crores against a loss of INR 13.5 crores. This is 57% growth in revenue over the previous fiscal. The following chart captures their financial performance over the last 10 years. The company has seen a steep 10X revenue growth in the past 5 years.

Revenue Recognition

The company has multiple streams of revenue generation. These include convenience fee on online sale of tickets, revenue from concerts and events, revenue from sale and maintenance of software, from sale of advertisement space, revenue from the call centre business. The online ticket sales saw a growth of 94% over the previous fiscal from INR 46 crores to INR 88 crores. However the commission income from concerts and events saw a 20% dip, down from INR 23 crores to INR 18 crores. The following chart elaborates the revenue source for Big Tree:

The major expenses for the company were the Advertising promotional expense at INR 26 crores and Employee expense at INR 17 crores.

Growth Story

Big Tree Entertainment was founded in 1999. From 2002 to 2007 the company prepared the infrastructure to launch an online ticket booking system across the multiplexes. Once that was achieved, the company launched BookMyShow in 2007. Currently it contributes around 80% to the company’s revenue. BookMyShow currently operates in 4 countries outside India – Bangladesh, New Zealand, UAE and Indonesia. According to Forbes India, it has a market share of about 85 to 90% of the online entertainment-ticketing market in India. Apart from movie tickets the company offers tickets to concerts, plays and sporting and others events including conferences, workshops, music and travel. BookMyShow’s competitors include Kyazoonga, Ticketgenie among others.

Funding

The company has raised funds of INR145 crores since March 2007. The latest round was of INR 130 crores. The key investors in the company are SAIF Partners, Accel and Network 18.

Forbes India features BookMyShow among the most successful mobile ecommerce app in the country and contributes about 60% to the transactions. The company has been diversifying from the ticketing model to include other avenues including movie and event reviews, spectator management, food management system at events, etc.

For Annual Reports, Balance Sheets, Profit & Loss, Company Research Reports, directors and other financial information on ALL Indian Companies, head over to www.tofler.in – Business Research Platform.

This article was originally published here by Team Tofler.

Author– Vishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, co-founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.

Tofler makes no claim of ownership or affiliation with any trademark / logo (REGISTERED OR UNREGISTERED) used in this article. Trademarks or logos, if any, published on this page belong to their respective owners.

From rumours about acquisition to CEO’s spat with the Board of directors, sacking of its CEO followed by mass firings, Housing.com and its ex-CEO Rahul Yadav have consistently been in news, mostly for the wrong reasons, during the past one year. While they are still trying to recover from their year of turmoil, their report card for FY 14-15 is out and they don’t seem to have done too well.

Founded in 2012, Housing is a Mumbai based real estate search portal, where users can sell/buy or rent/let-out their properties. Housing.com is operated by Locon Solutions Private Limited.

Financial Performance

Housing has reported a total revenue of INR 12.7 crores in FY 14-15, which is nearly six times of its revenue in the previous fiscal. Out of this, INR 5.5 crores is revenue from operations. Against this, they have reported a net loss of whopping INR 279 crores which is also about six times of its loss in the previous fiscal. One of its major competitors, CommonFloor, had reported a revenue of INR 45 crores with a loss of INR 86 crores in the same period.

With their much talked about ‘Look up’ campaign, it is easy to guess that their largest expense was on Advertising and promotions – 42% of total expenses- in the fiscal. This was followed by HR expenses – 29% of total expenses. Notable, they spent a huge sum of INR 27 crores on ‘Legal professional charges’. Following chart illustrates the breakup of Housing’s expenses.

Founders

The Company was founded by 12 IIT students – Rahul Yadav, Neeraj Bhunwal, Abhishek Anand, Snehil Buxy, Sanat Ghosh, Ravish Naresh, Amit Raj, Rishab Agarwal, Advitya Sharma, Jaspreet Saluja, Vaibhav Tolia, Saurbah Goyal.

Of these, Rishab Agarwal, Saurabh Goyal, Vaibhav Tolia left early on. With the ouster of founder and CEO Rahul Yadav, none of the founders is now a director in the company. It is not known to us if one or more of them are still employed with Housing. This is how Housing’s company network now looks:

Funding & Shareholding

The Company survived through angel funding rounds until April 2013 when Nexus Ventures invested in housing.com. Nexus Ventures funded three consecutive rounds of housing.com until Helion Ventures joined them post May 2014. Their largest funding round of INR 572 Crores (~USD 88 million), led by Softbank, came in December 2015. Here is a summary of their funding so far:

[table id=11 /]

Source: Documents filed by the company with Registrar of Companies

While it was reported widely in the news that their erstwhile CEO Rahul Yadav had announced distributing his equity holding in the company among its employees, as per the documents filed by the Company with the Registrar of Companies, Rahul Yadav still holds 5% of its shares. According to the documents, its current shareholding looks like this:

Since Housing sacked its CEO Rahul Yadav this July, they have closed down a few of the business lines, cut down their employee strength drastically and have revamped almost all of their senior management. There have been news of their acquisition talks with Quickr, which did not seem to materialize, and stake sale talk with Snapdeal and Newscorp. It looks like the new CEO Jason Kothari still has a long tough path ahead to get the house(ing) in order. Nonetheless, Housing.com surely seems to have a lesson or five for the upcoming entrepreneurs on what-not-to-do-with-your-startup.

For annual reports, balance sheets, profit and loss, company research reports, directors and other financial information on Indian Companies, head over to www.tofler.in – the business research platform.

This article was originally published here by Team Tofler.

Author– Vishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, co-founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.

Foodpanda (Pisces eServices Private Limited) has reported its latest revenue figures for FY 14-15. The company earned a revenue of INR 4.7 crores in FY 14-15 compared to INR 69 lacs the previous fiscal (580% growth in revenues). The losses grew 5 times from INR 7 crores to INR 36 crores in the same period.

Financial Performance

The revenue from operations stood at INR 4.6 crores. This includes ‘Commission from restaurants (98%), ‘Income from Marketing’ (1.1%) and ‘Income from Registration’ (0.9%). Following chart depicts their year on year Revenue from PAT since inception.

The expenses for the company were INR 41 crores in FY 15 (INR 7.7 crores in FY 14). The loss for the year stood at INR 36 crores, whereas the accumulated losses over the three year stood at INR 47 crores. The accumulated losses have eroded the net worth of the company. The net worth as on 31^st March, 2015 was a negative of 2.7 crore rupees. After March 2015, the parent company has infused around INR 66 crores of funds in the company.

The major expense for the company was ‘TV and Radio Advertisement’ expense, which stood at INR 18 crores (44% of the total expenses). This particular expense and a lot of other apparent discrepancies were discussed in detail in this article by Mint. Other major expenses were ‘Discount Voucher’ expense at INR 8.3 crores (20% of expenses) and employee expenses at INR 6.4 crores (16% of expenses). Following is a breakup of the expenses.

Interestingly, by the financial year end, Foodpanda identified some of the much talked about “certain case of restaurants which were non-existing or which were misusing the company’s discount vouchers by generating fake orders” (as mentioned in their Auditor’s report). The company puts the loss due to these frauds at INR 7.6 lacs and calls it “not material in comparison to the scale of operation of the company”. This loss is shown under the expense head of ‘Discount Voucher’.

Food-tech scenario in India

The following graph benchmarks Foodpanda revenue and losses against some of its major competitors in the food tech industry.

While Faaso’s (2010) and Zomato (2010) have been around for more than 5 years, Foodpanda (2012), TinyOwl  (2014), Swiggy (2013) are relatively newer players. Foodpanda claims to be present in 100+ cities compared to Zomato in 10,000 cities (across 23 countries, however, primarily it is a restaurant discovery platform), Faaso’s in 10 cities, Swiggy in 8 cities and TinyOwl in 6 cities.

Food-tech has been a heavily funded sector so far and almost all key players have raised multiple rounds of funding. Following chart illustrates the funding of key players (estimated from documents filed with the Registrar of Companies) in the sector so far.

Of late, Foodpanda has been delving into several new service offerings such as corporate food ordering service and food delivery on trains with irctc. Zomato launched its food ordering app this year, which directly competes with Foodpanda’s business. However, Zomato has an edge over its competition due of its long presence and a deep penetration in the market through its restaurant listing business. Competing with Zomato and other upcoming players and apparently having a lot to fix at home, Foodpanda seems to be in for a tough ride ahead.

This article was originally published here by Team Tofler.

Author– Vishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.

Urban Ladder Home Décor Solutions Pvt. Ltd., which owns and operates Urban Ladder, has reported its latest revenue figures. Urban Ladder’s operating revenue grew from INR 11 crores in FY 13-14 to INR 13 crores in FY 14-15, while the losses surged from INR 7.6 crores to INR 58.5 crores in the same period.

Financial Performance

Urban Ladder’s total revenue stood at INR 19.2 crores – INR 12.98 Cr from operations and INR 6.23 other income – in FY 14-15 compared to INR 11.9 crores (INR 11 Cr from operations) in the previous fiscal.

Looking at their P&L, it appears that they have shifted from an inventory led model to a marketplace model during FY 13-14 to 14-15. Revenue from ‘Sale of furniture’, which contributed 74% of their revenue from operations in previous fiscal, was nil in this one.

[table id=10 /]

Total revenue from operations grew by only 18% this fiscal. A total ‘Other Income’ of INR 6.2 crores, was mainly comprised of the ‘interest income and income from sale of current investments’. The book value of the current investments stood at INR 300 crores as on 31^st March, 2015. Following chart depicts their year on year revenue and PAT.

The loss for the company grew to INR 58.5 crores in FY 14-15 as against INR 7.6 crores in FY13-14. While the revenue grew only marginally this fiscal, certain expenses saw a tremendous increase – Advertising and Marketing expenses (grew by a whopping ten times) and Employee expenses (almost quadrupled) – thus increasing Urban Ladder’s losses many folds. There was also a spurt in the Courier and Delivery Charges (from INR 81 lacs to INR 4.9 crores) and Labour Charges (from INR 58 lacs to INR 3.9 crores). The company provides free home delivery of furniture and free installation.

About Urban Ladder

Urban Ladder was co-founded by Ashish Goel and Rajiv Srivatsa in 2012. It provides an online marketplace for furniture and home décor and operates across 30 cities in India. It provides the service through the website as well as 3 different mobile apps. Its major competitors include Goldman Sachs backed Pepperfry and Rocket Internet backed FabFurnish. As per the documents available with the Registrar of Companies, so far it has raised around INR 460 crores from multiple investors including Kalaari Capital, Sequoia Capital, SAIF Partners, Steadview Capital, Anand and Venky LLC, Ratan Tata and Massachusetts Institute of Technology (MIT) among others.

Urban Ladder was one of the early entrants in the online furniture retail space, which used to be a niche till a few years back. With a strong focus on quality, they are trying to build their USP on high end designs and great customer experience. With several established players and many more new ones coming in this space, battle is only going to get more intense.

This article was originally published here by Team Tofler.

Author– Vishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.

A.M. Marketplaces Private Limited which owns and operates Limeroad, the social discovery e-commerce platform for women, has reported its latest revenue figures. The company earned revenue of INR 15.6 crores in FY 14-15 compared to INR 2.6 crores in FY 13-14. However, the company’s losses more than doubled to INR 32.5 crore from INR 14.3 crore in the previous fiscal.

Financial Performance

The revenue from operations grew from INR 1.8 crores in FY 14 to INR 9.3 crores in FY 15. This (60% of total revenue) is comprised of ‘Commission Income’ (55%), ‘Shipping Charges’ (3%) and ‘Collection Charges’ (1%). Other Income (Income from Interest on Bank Deposits) contributed 40% to the total revenue at INR 6.3 crores.

The expenses stood at INR 48 crores. The biggest expense was the Advertisement and Sales Promotion expense at INR 18.2 crores, 38% of the total expenses. The following is a breakup of the expenses:

About Limeroad

Limeroad is a unique ecommerce platform that allows its users (women) to create and share different looks apart from shopping on the website as well. Ankush Mehra, Suchi Mukherjee and Prashant Malik, the founders came up with this unique proposition for women through a ‘social ecommerce platform’, where they can create a unique look, from a range of products available on the app, on a virtual scrapbook and share and sell the look as well. The range includes clothing, accessories, footwear, bags and home and décor products from various brands and SME vendors.

The company has raised a total of INR 298 crores (~$50 million) in three rounds of funding from Tiger Global, Lightspeed Venture and Matrix Partners.

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Although not a direct competitor, Jabong and Myntra are key players among lifestyle e-tailers in India. Roposo and Zivame can be considered among direct competition of Limeroad. Limeroad has approached fashion e-commerce with a novel approach. With consumers facing a problem of plenty, for every such platform, engaging their users is the key and Limeroad seems to be doing that well.

This article was originally published here by Team Tofler.

Author– Vishal, a Sci-fi enthusiast, engineer by mistake and writer by choice, combines his eye for numbers with a natural flair for storytelling to churn out Tofler’s blogs.

Editor –  Anchal, founder at Tofler, is a CA, CS and has more than 5 years experience in company analysis. She likes to explore and track companies, their performance and senior management.